“I’ve yet to meet anyone as skillfully talented as Vanessa Ugatti, when it comes to helping others understand and articulate their value. Watch her YouTube clips, read her book, attend her talks. This is one you cannot afford to miss.” Robert Sanderson, MD, Practical Vision Network.
Many female, service-based business owners are challenged when it comes to charging, not just in setting their prices but also in applying those prices correctly. I was utterly clueless before I created True Worth.
Under-charging or under-estimating, discounting routinely and over-servicing clients are commonplace problems and emanate from a place of a lack of understanding and a lack of confidence and self-worth.
For those who are what I call “heart-led” individuals (and I’m one of those too!) who love what they do and enjoy helping their clients, it is particularly challenging.
I will lead you through my “magic formula” which is a combination of process, communication and having the correct mind-set.
This will enable you to move away from being price-focussed to value focussed, so you are able to generate more revenue ethically without having to get more clients, do more work or compromise your value or values.
It will also help you to take charge of the process right from initial enquiry to getting paid what you’re worth and on time.
Its overall aim is to enable you to create balance by creating value for your clients, creating value for your business and taking care of yourself.