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How to Charge What You're Worth and Get It

A talk by Vanessa Ugatti
Coach, Motivational Speaker & Bestselling Author, The True Worth Expert

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Vanessa is giving away the following

1 hour True Worth Coaching Session (value £350.00)

To be in with a chance to win this, simply register for their talk by clicking the button at the top of this page.

About this talk

“I’ve yet to meet anyone as skillfully talented as Vanessa Ugatti, when it comes to helping others understand and articulate their value. Watch her YouTube clips, read her book, attend her talks. This is one you cannot afford to miss.” Robert Sanderson, MD, Practical Vision Network.

Many female, service-based business owners are challenged when it comes to charging, not just in setting their prices but also in applying those prices correctly. I was utterly clueless before I created True Worth.

Under-charging or under-estimating, discounting routinely and over-servicing clients are commonplace problems and emanate from a place of a lack of understanding and a lack of confidence and self-worth.

For those who are what I call “heart-led” individuals (and I’m one of those too!) who love what they do and enjoy helping their clients, it is particularly challenging.

I will lead you through my “magic formula” which is a combination of process, communication and having the correct mind-set.

This will enable you to move away from being price-focussed to value focussed, so you are able to generate more revenue ethically without having to get more clients, do more work or compromise your value or values.

It will also help you to take charge of the process right from initial enquiry to getting paid what you’re worth and on time.

Its overall aim is to enable you to create balance by creating value for your clients, creating value for your business and taking care of yourself.

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Amazon Best-Seller, True Worth: How to Charge What You're Worth and Get It

A downloadable version of my Amazon Best-Seller, True Worth: How to Charge What You're Worth and Get It

Please note, you need to register as an attendee before you can access this freebie.

Vanessa Ugatti

Marie Walsh, Director, Consilia Legal If like me as a law firm owner, you love the work you do yet hate the fee discussions/billing and set a poor example to your team, speak to Vanessa and see what she can do for you and your team. We achieved great results not only in terms of invoicing but in building confidence to speak about invoicing and setting realistic expectations. This has reduced our stress levels and resulted in us valuing ourselves more. We haven’t looked back. Lucy McLoughlin, Live Event Artist “Vanessa is multi-talented and has helped me on so many levels. Within weeks, it was as if she had rewired my brain and I began to get results very quickly. Within several months, I had recovered my coaching fees and was in profit. I could never have achieved the levelling up and forward momentum in my business without Vanessa’s contribution. If you’re looking to dramatically improve your performance in business, I recommend Vanessa most highly! “ Laurence Wright, Director BBD Architects “I was very sceptical about coaching, until I engaged with Vanessa Ugatti. She has massively helped me and my team significantly boost both turnover and profit, deliver a higher quality of service to our clients and importantly increase our enjoyment of our work. I recommend Vanessa most highly.” Kate Redshaw, Senior Associate, Burges Salmon LLP ‘I found Vanessa’s session at the Employment Lawyers’ Association Conference very thought-provoking. Through engaging and enjoyable discussions, Vanessa encourages participants to challenge their assumptions and so reframe their views on value and worth.’ Nick Richards, Partner, Charles Royle & Company “Vanessa delivered a highly interactive, thought-provoking and entertaining session on the subject of charging what you’re worth for lawyers at the SFE Regional Event in June. I for one was impressed not only with the golden nuggets which I personally took away but also with the level of engagement of the audience. I highly recommend Vanessa for speaking at events for all professionals, especially if they are charging their time for money.” Peter Swinburn, Partner, Clarke Willmott “Vanessa ran an excellent interactive session with my Property team on charging what you are worth. Not only did we have an opportunity to look at our business model and identify areas where we can increase turnover and profit across the team, but I was also impressed with Vanessa’s obvious understanding of the challenges lawyers face in understanding their true worth in the current market, and that being reflected in the accounts. Highly recommended.” Penny Raby, Head of Conference Sub-Committee Sole Practitioners Group & Principal Solicitor, Penny Raby and Co. “Vanessa opened our 22nd conference with a dynamic, inspirational and thought-provoking talk on charging what you’re worth for lawyers. Her common-sense, pragmatic approach and engaging delivery made her easy to listen to and understand. The feedback from the audience included: “magic” “pertinent” “the best and most practical talk on charging that I have ever attended.” Personally, I was delighted with Vanessa’s performance and would recommend her most highly.”

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