Viewers retain 95% more of a message if they watch in it a video, versus only 10% if that same message is in writing. Video is today's most powerful and effective way to communicate your branded message. More video content is created every month on Youtube than was created in over 30 years of network broadcast television so it makes sense that your business uses video to gain brand recognition to target future clients and retain client loyalty. Have you identified your unique brand? Do you have a branded introductory video? My goal is to encourage business owners to identify their brand, so they can harness the power of video, to grow their business.
I'll share my personal story of how I got started as a TV director, a woman in a male dominated industry, and how I ultimately transitioned to owning my own video production company today. I'll also tell you about my newest role as a co-author in the new best selling business book, "Women in Business-Leading the Way". I hope my story encourages other women enterprenuers to "go for it", if they are on the fence about starting a business.